Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | Fast Company

This is a must read article!

The core point is that social media isn’t a brand strategy. If you had nothing interesting to share before you had a social media channel, you’ll have nothing interesting share just because you now have one.

It’s an important lesson, and one we may take for granted because we are so immersed in the importance of the message. But, are the people we work with as immersed as us?

Ill leave you with a great cartoon illustrating the misunderstood and misplaced use of the “like” button.

Ill leave you with a great cartoon illustrating the misunderstood and misplaced use of the “like” button.

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | Fast Company.

Leave a Reply