The Story’s the Thing – Boxes and Arrows: The design behind the design

Exceptional article on the foundation that stories create for designing digital experiences and why they are such an important part of the research/discover process.

“This work [a breast cancer site for a Non-profit], more than any other I’d done before, taught me that stories aren’t merely an extra layer we add to binary logic and raw data. In fact, it’s reversed—the stories are the foundations of our lives, and the data, the information, is the artificial abstraction. Information is just the dusty mirror we use to reflect upon ourselves, merely a tool for self-awareness.”

The Story’s the Thing – Boxes and Arrows: The design behind the design.

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