Facebook Agrees: The Key To Its Future Success Is Design | Co.Design: business + innovation + design
What makes Facebook so intriguing, engaging and, well, addicting you ask? Great question!
Most digital experiences focus on helping humans interact with technology. Facebook helps humans interact with humans. That’s a huge difference!
‘”The biggest thing that’s different is that Facebook is not about human-computer interaction,” says Cox. Most designers in the computer industry have focused on helping humans interact with machines. But Facebook is about human-to-human interaction. “We don’t want people to remember their interactions with Facebook,” says director of design Kate Aronowitz. “We want them to remember their interactions with their friends and family.” Cox calls this “social design.” “It’s more like designing a plaza or a restaurant,” he explains. “The best building is one where the people inside get it and work together and are connected. That connectivity is created by how everything is arranged.”‘