Corporate Social Responsibility vs. True Sustainability – DAL – November 2011 – Dallas Metroplex

Love this story. Especially this part:

“She approached one of the forklift operators, who was also on his coffee break and they struck up a conversation. She asked the fellow what it was that he did there in the factory. The forklift operator replied, “I come to work each day and save the planet.” When she asked him what he meant, he told her about his role in the company to reduce waste and save raw materials, and how this ultimately made the planet better for his children.”

After watching Ray Anderson give his TED talk it’s no surprise his employees believe they are making the world a better place. Might want to have a box of tissues near by.

Corporate Social Responsibility vs. True Sustainability – DAL – November 2011 – Dallas Metroplex.

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