How Brands Can Capitalize On The Connection Between Health And Happiness | Co.Exist: World changing ideas and innovation

It’s good to see articles talking about telling stories in advertising and even better to see them connecting the subject of those stories to things like happiness and health.

I’m a little weary of the Campbells example though. I’ve never known them to be a champion of super healthy foods. They have high salt contents and cans that contain BPA. The video to mean feels inauthentic and surface. Basically, look at these happy and healthy people. Oh, by the way that’s because they eat campbells soup. Where’s the substance? What’s so healthy about your soup?

While the concept of the article is great, I’m fearful it’s swapping “exploiting fear and negative emotions” for exploiting the growing desire for brands to deliver on health and happiness which a survey shows people feel go hand-in-hand.

You be the judge:

How Brands Can Capitalize On The Connection Between Health And Happiness | Co.Exist: World changing ideas and innovation.

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