REI 1440 Project – Celebrating every minute spent outside

Screen Shot 2013-01-10 at 3.20.39 PM

Creative and fun new experience by REI.

The concept is to celebrate every minute spent outside. Users submit photos with the place and time they were shot. REI then adds them to the site in chronological order by the minute.

The hope is to create a minute-by-minute timeline of a full 24 hours of outdoor experiences through photos.

It’s a fun idea with cool interface. It’s definitely worth checking out!

REI 1440 Project – Celebrating every minute spent outside.

Leave a Reply