How do you market an unconventional product — that people may see as to big of a change to purchase — and make it look like just another product that will result in zero big changes without loosing the amazingness of the product? This is how!
I’ve been on the fence about Google glasses but after seeing this video I’m one step closer to wanting to try them. I love how it takes the best of the iPhone and GoPro cameras and puts them into one device that is always at the ready. No more, taking the phone out of your pocket, unlocking it, finding and opening the app you need etc etc. All you have to do is say “okay glasses” then what you want to do. Done. Simple.
I can see where Kottke is coming from saying these could be a “Segway for your face” but I’m not so sure. People are already willing to wear GoPro cameras on their head and seem like they are talking to themselves with bluetooth headsets, Google Glasses just puts those two things together. Oh yeah, and throws in the internet for bonus! Not to shabby if you ask me.