What We Talk About When We Talk About “Social” – Nilofer Merchant – Harvard Business Review

Nice breakdown off all things with the word “Social” in front of them and the importance of using them correctly.

I was very disappointed when the Dachis Group took the term Social Business and narrowed its meaning to only being about connection for generating greater value. The original meaning given by Mohammed Yunis was more expansive and game changing. It combined the best parts of non-profits and for-profits to create a new business model that elevated human well being as the ultimate profit, not money or the tripple bottom line, just people.

What We Talk About When We Talk About “Social” – Nilofer Merchant – Harvard Business Review.

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