Bill Moggridge Would’ve Been 70 Today: The Designer of the First Laptop on Human-Centered Design | Brain Pickings
Today is Bill Moggridge’s birthday. He would have been 70. Don’t know who he is? He’s the inventor of the first laptop, championed interaction design and co-founded IDEO among other things. In short, he’s a complete bad ass!!!
Maria Popova wrote a great article on him today which is basically a summary of an interview Bill gave for Debbie Millmans latest book, Brand Thinking and Other Noble Pursuits. I highly recommend this book to everyone!
The article takes the best of the interview and strings it together to paint a very clear picture of Bill’s philosophy and wisdom.
I’ve pulled this quote specifically because I feel it’s important to remember that we live and breath design and creativity everyday and our clients don’t. Helping them learn and understand design better will benefit everyone in the relationship and it’s something we all can do.
“I don’t think that anyone has really told them what design is. It doesn’t occur to most people that everything is designed — that every building and everything they touch in the world is designed. Even foods are designed now.
[…]… So in the process of helping people understand this, making them more aware of the fact that the world around us is something that somebody has control of, perhaps they can feel some sense of control too. That’s a nice ambition.”
Here is the audio of the interview if you don’t have the time to read the article.