Intentionally inefficient cigarette packaging concept – Core77

Posted by on Jul 27, 2010 in Design, Inspiration, Social | No Comments

As designers, we spend much of our time making things better, but what if to improve someone’s life, we had to make something worse? Recent RISD grad (alma mater shout out), Erik Askin recently published “Designed to Annoy: A theoretical look at designing inefficient packaging”, a thoughtful twist on the ubiquitous cigarette package. The idea of making something harder to use to encourage a user to rethink their consumption is poignant. I love the thought process and the visual exploration Erik shows. Check out the full project here.

Intentionally inefficient cigarette packaging concept – Core77.

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