unstuckUP wine is for the thirty-something looking to have a little escape. They don’t care about the rules of drinking wine. They’re just in it for the good times with good friends. The incomplete label is designed to allow the consumer to interact with the brand.

A pencil comes with each bottle allowing the untrained connoisseur to complete the brand experience by filling in the blanks to remember the occasion. The finished, customized bottle becomes a form of nostalgia created by friends.